ChurchCMO Blog
Why Do Useful Tools Fail to Work in the Local Church?
I get at least a dozen emails a day advertising and promoting the latest software tool or app that will “change your life!” And I regularly see tools and apps that are aimed at the local church. And now, many of these tools use Artificial Intelligence (AI) or are a product of AI that are designed to increase efficiency of staff, proficiency of communication, and even sufficiency of discerning data and trends.
But unfortunately, the trend I have witnessed most frequently over the past 25 years has been that the vast majority of these tools and applications lay underutilized and even unused as the monthly subscription clicks on…