This blog post discusses how gated content, which requires an email address for access, might hinder your reach. According to Mark Schaefer, content value comes from transmission not just creation. Let's make our message accessible, especially with something as important as the Gospel.

If you have interacted with any of my blog posts, podcasts, emails, or heard me talking in my sleep, you see that I write and speak a lot about proactive disciple making. In fact, I am absolutely convinced that if the US Church focuses on proactively making more disciples, the other problems we face like reaching new people and being vital congregations will take care of itself…