What is PLR.me (and why should I care)?
We have all heard the phrase, “Content is King.” And in 2020-2021, we learned the important role content plays in staying connected with our audience. Personally, my inbox was flooded with new and repurposed content from all the experts and brands I follow. I was scrambling to produce and distribute content of my own so that I wouldn’t get lost in the minds of my constituents. And it was extremely difficult to write PDF’s, courses, and social posts all from scratch every week!
One day, as I was searching for topics and research for the latest content requirements, I stumbled across a resource that I didn’t know existed. What I found was a repository of content on a wide variety of topics in multiple media formats ranging from social posts to eBooks and full keynote presentations. This unbelievable source of content offered me the opportunity to buy the rights to any piece of content on their site and use it for my personal use, even selling it under my brand. Enter PLR.me!
You may not know what PLR means, I didn’t, but it stands for Private Label Rights. This is done-for-you content that you can license, brand, and sell as your own. It's exactly like how Walmart has their "Great Value" brand, or Costco has "Kirkland" products. Of course, these box stores don't make the products themselves; they just license products from manufacturers and then slap their label on it. You can do the same thing for coaching, teaching, and marketing content - license it, brand it, sell it, or give it away to grow your business or organization.
Here is a real-life story of how I used content from PLR.me for my business. At the beginning of the pandemic in March 2020, I set out to write a book on using marketing tactics in churches to connect with more people. Twelve weeks later, during the Memorial Day weekend, I reviewed what I thought was the finished first draft of my book. To my surprise, after 12 weeks of writing, I quickly realized that what I had was about half of a book.
In an effort to salvage the project and find some value in my investment of time, I pivoted on my objective and spent another month converting the half book into a course. And to be quite honest, that course is still not ready for release a year later! When I discovered PLR.me, I was able to create and launch two courses in two weeks AND the social media and digital marketing collateral to promote them. And the cost for all the content to create the courses and campaigns was ridiculously low, less than $20 TOTAL!
Some people have asked me if I worry that I am not being authentic or that someone else might use the same content in their business. My answer is no, I am not worried. The reason I am so certain is I take the done-for-you content and customize the message to my audience, using my voice. This minimizes the possibility that another coach or consultant will present the exact same content as me. The benefit of PLR.me isn’t that it eliminates all the time it takes to create content. The real benefit is that it dramatically reduces the amount of time required to complete a project because all you are doing is customizing the core content.
But, I don’t want you to just take my word for it. I didn’t realize how incredibly useful this resource was until I tried it myself. On their website, PLR.me offers a free account with 2 free credits per month. As an affiliate with PLR.me, I have been able to secure 100 free accounts with 10 credits you can use! Over 95% of the 15,000+ resources on PLR.me are priced less than 10 credits. So, you could purchase 10 articles, worksheets, or checklists, or 1 to 2 eBooks, presentations, or a 5-day challenge course or even 1 landing page. PLR.me offers a myriad of topics and themes from self-help to business and marketing, and you can mix and match to fit your needs.
Click this link, CHURCHCMO10 to set up your free account and get your 10 free credits to give it a try. This special offer is only available using this link, you won’t find it on their website.
If your business is like mine, and it constantly requires you to create new content regularly, then this resource is designed just for you! It’s been a lifesaver for me, and I think it can be for you too. Give it a try!