What’s More Critical: Engagement or Connection?

What’s More Critical: Engagement or Connection?

Church Marketing
The buzzword for social media strategies the past few years has revolved around the idea of maximizing engagement. Last year, Facebook revised their algorithm for expanding the reach of posts based on the conversational engagement by your friends and family. Engagement happens when people that see your post react by liking it, commenting on it, and/or sharing it. It is really gratifying when our posts are well received and generate significant engagement. But is that our goal with social media, to generate a high number of likes, comments, and shares? Social media is a digital medium that can facilitate conversations…
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