Can the Church be Amazon?

Church Marketing
I took this photograph on a recent trip to New York City (I redacted the address because it’s not important). It was the title of the business that really grabbed my attention! I knew that Amazon was looking for new headquarters, but I really thought it might be a bit larger and more modern than this building. Because really, who other than Amazon can actually live into the business name “Any Product Inc.?”  All the marketing textbooks I have read seem to advise an opposite strategy; to find your niche and specialize. And I would agree, very few businesses can…
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